Shubh always knew he wanted more than what was in front of him. That ambition took him abroad for his Master’s in Marketing — and what followed changed the direction of everything.

His first role out of university was with a world food trade house in the UK, where he worked in sales and marketing for an organisation that sourced products from across the globe. Every day, he watched how international trade moved — the complexity, the relationships, the margins between a great product and the right buyer. That was the moment the idea took root.

After his time in food trade, Shubh moved into HR consulting — still facilitating, still connecting people and organisations — but his mind never left the trading floor. When he called his oldest college friend Daksh and said let’s actually do this, the pieces fell into place fast.

Before Hastek Global, Daksh built and ran Outscale Worldwide — a consultancy delivering social media management, digital marketing, and strategy to MSMEs across India. He knows what it takes to build something from scratch, and he knows what small businesses need to compete.

When his oldest friend and college partner Shubh floated the idea of starting something together, the answer was never in doubt. They had worked side by side as students and it never once felt like work — that told Daksh everything he needed to know.